Our impact
Our goal is simple and stubborn: raise awareness of postpartum depression and make sure the voice of women is heard across the world. Around one in seven new mothers lives through this illness, usually in silence. These figurines make it visible — and fund the clinics that treat it.
50% of revenue is set aside
For every figurine sold, half of the revenue is ring-fenced for postpartum depression clinics and awareness work.
At £10,000, the poll opens
Once we reach our first £10,000 in gathered funds, we open a public poll — you, the customer, vote on which clinic, organisation or party the first sum goes to.
We publish the totals
After each round we publish how much was raised and which organisation received it.
Donations so far
The first voting round opens as soon as the fund reaches £10,000. Running totals, the shortlist and the winning recipient will all be published on this page.